Being able to highlight the steps they are taking to promote French wine in the UK as well as understand more the challenges of the British market were some of the key reasons producers and French generic and promotional bodies attended last month's Harpers France Summit.
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The chance to understand the France wine category better, hear the views of leading UK buyers, distributors and retailers and meet like-minded people in the trade were some of the key reasons given by visitors who attended last month's Harpers France Summit.
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Harpers.co.uk talks with leaders of the trade at France Summit 2014 to see how France is working for them and how they are making the most of their French wine offerings.
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French wine needs to be a "bit more ambitious" in the UK, according to a host of leading figures at last month's France Summit.
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Tim Wilson of the Wilson Drinks Report, Anne Burchett of Sopexa and Jon Rebuck of Winesdirect offer their insights and views on the latest trends surrounding French wines in the on and off-trades at France Summit 2014.
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Hal Wilson co-owner of Cambridge Wine Merchants, Gerard Basset and UK Sommelier of the year 2014 Kathrine Larsen led masterclasses at last month's Harpers France Summit that looked at trends and what sort of wines were appropriate for the independent wine merchant and premium on-trade sectors.
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How well is the French wine industry adapting to suit the needs of the UK trade and consumer? That was the question posed to some of the UK's leading French importers, on-trade operators and producers themselves at Harpers' second annual France Summit.
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The International Organisation of Vine and Wine has confirmed France is once again the world's biggest wine producing country, knocking Italy out of the top spot.
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As we have put such a focus on French wines this week with the France Summit it is only fitting that our Chief of the Week is none other than Anne Burchett, managing director of Sopexa UK, who won the Harpers Special Achievement Award at our French Wine Awards.
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Top sommeliers Gerard Basset and Kathrine Larsen say the on-trade needs to trust staff, not be afraid to have a French wine as the house offering, and tell compelling stories in order to boost sales in the category.
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The creation of the Vin de France category has driven "important growth" in French wine exports as well as acceptance among younger consumers, Harpers France Summit heard.
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The second annual Harpers French wine awards were held at the conclusion of yesterday's France Summit 2014 in London and recognised those people and business which are championing French wines in the UK trade.
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France is in "pole position" in the online wine market - which represents the country's biggest opportunity going forward.
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Leading figures from all channels of the wine trade will be today taking part in the second Harpers France Summit to look at ways in which retailers, restaurants, distributors and importers can make the most of French wine in the UK.
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